About

eSJay Creative Works is a creative strategy studio founded by Sonya Y. Jackson, built on twenty-five years of moving between boardrooms, kitchens, stages, and archives, and a belief that the leaders and brands who get clear on their story get freed to build it.

Sonya Y. Jackson spent twenty-five years as a senior corporate executive across consumer packaged goods, retail, energy, and airlines before turning that same strategic instinct toward story.

WE START WITH WHAT’S TRUE

No manufactured narratives, we work from what actually happened and what’s actually at stake.

WE BUILD FOR THE ROOM YOU’RE WALKING INTO

A board pitch, a donor ask, a stage, a press cycle, the story has to work in that specific room.

WE THINK IN SYSTEMS, NOT JUST STORIES

Positioning, distribution, and follow-through are part of the work, not afterthoughts.

WE STAY IN IT WITH YOU

eSJay Creative Works is a long-term creative partner, not a one-time vendor.